About me
Social communications and editorial strategist who has led global organic programs for Netflix and YouTube, spanning entertainment, technology, and public health.
The work has always centered on the same question: how to translate something complex, high-stakes, or unfamiliar into a story an audience will actually trust.
Multicultural and fully bilingual in English and Spanish, with working French.
Currently based between Los Angeles and the field.
Experience
Current
Netflix
Role: Platform Manager, LinkedIn — UCAN
Tenure: 2024-Present
Location: Los Angeles
Work: Lead the organic editorial program for Netflix's global LinkedIn presence, grown from 10M to 12M followers without paid support. Manage three agency partners, one contractor, and roughly $1M in cumulative budgets, and bridge Communications, Marketing, Publicity, Brand, Editorial, and Recruiting on company, title, and executive communications for an audience of 12M. Conceived and led the Webby-nominated Squid Game Expert activation and originated the celebrity "career update" format used for Office Romance.
Past
YouTube
Role: Senior Social Manager & Social Responsibility Lead
Tenure: 2020-2023
Location: New York /Remote
Work: Led global social strategy for YouTube's social and corporate responsibility efforts across LinkedIn, Instagram, X, and Facebook. Built and led the organic COVID-19 vaccine education campaign with the Vaccine Confidence Project, reaching 48M+ impressions. Grew YouTube's global LinkedIn audience by roughly 1M and piloted a social voice program for then-CTO Neal Mohan.
Recognition: Webby Award Nominee, Squid Game Expert (2026) · Silver Anthem Award, Mental Health Video Series (2024)
Selected additional experience
Earlier work includes leading communications for a national presidential campaign in Colombia, building a science-crowdfunding platform from concept to launch, and directing an award-winning animated mental health film series. Full stories are in [Collaboration →].
Also: Lead Creative Strategist at A/B Partners (2019–2020), Associate Creative Director at Debrain (2017–2021), Thought Partner and Creative Director at Minds3t (2018–2021), and agency-selection advisory for UST (2020).
Trustee, Fine Arts Work Center (2020–2023).
Education
Bryant University- B.A International Business
Concentrations: Entrepreneurship and French
Minor: Communications
Focus Areas: Literature and Art History
Graduated May 2013
International Experience
Institut Catholique de Paris- Paris, France 2012
French Language and Literature
B++ Advanced Level in French